Strive to Be Earth's Best Employer: Interview Questions

Strive to Be Earth's Best Employer is one of the two leadership principles Amazon added in 2021, and it is the one about the people doing the work rather than the customer or the business. It asks whether the environment around you is safer, fairer and better to work in because you are there.
Interviewers use it to separate managers who care about their teams from managers who say they do. For individual contributors it is framed as team culture: what you did when the on-call rotation was crushing someone, or when a quiet colleague's ideas kept getting talked over.
This guide covers the official wording, what the principle looks like in practice, examples across roles, the questions to expect, and a worked STAR answer that balances people and performance.
The official wording from Amazon
Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment.
That is the opening line on Amazon's leadership principles page. The rest of the principle asks leaders to lead with empathy, to have fun at work and make it easy for others to, and to keep asking whether their colleagues are growing, empowered and ready for what comes next. Notice the pairing in the first sentence: safer and more just sit next to more productive and higher performing. The principle is not a license to go easy on results. It says the two go together.
What Strive to Be Earth's Best Employer means in practice
- You notice. Workload, mood, who speaks in meetings and who does not. The principle starts with paying attention.
- You change systems, not just moods. A kind word is fine; rebalancing the on-call rotation is the principle.
- You make growth concrete. People on your team can say what they are learning this quarter and who is helping them.
- You make it safe to disagree and to report problems. Near-misses, bad estimates and burnout get surfaced early because nobody is punished for raising them.
- You hold the performance bar at the same time. Amazon pairs this principle with Deliver Results on purpose.
Strive to Be Earth's Best Employer examples at work
An engineering manager and the on-call rotation. One engineer was taking most of the overnight pages because she knew the legacy system best. The manager made the runbook a team project, paired two others with her for a month of shadow shifts, and spread the rotation evenly. Her pages fell from eleven a week to four, and the team's incident response time did not get worse.
A senior engineer and the silent teammate. A junior colleague had stopped contributing in design reviews after being interrupted a few times. The senior engineer changed the review format so written comments came first and the meeting discussed them in order, then asked the junior to present his own proposal. Within two months he had led a design review of his own.
A product lead and the launch crunch. A release had slipped into a pattern of weekend work. Instead of praising the heroics, the product lead cut the scope of the next two releases, published the trade-off to stakeholders, and set a rule that weekend work needed her sign-off. The following quarter shipped on time with no weekend hours logged.
A site manager and the safety walk. In a fulfillment center, a new conveyor section was producing minor hand injuries that stayed under the reporting threshold. The site manager walked the line with the workers who used it, changed the guard height, and added the walk to the weekly schedule. Reported near-misses went up at first, which was the point, and injuries on that section stopped.
Strive to Be Earth's Best Employer interview questions
Direct questions
- Tell me about a time you improved your team's working environment.
- Describe a time you noticed a colleague struggling. What did you do?
- How have you made a team more inclusive? Give a specific example.
- Tell me about a time you protected your team from burnout while still delivering.
- Describe a conflict on your team and how you helped resolve it.
- What have you done to make work more enjoyable for the people around you?
- Tell me about a time you advocated for someone who wasn't being heard.
Questions that test it indirectly
- How do you know whether the people on your team are growing?
- Tell me about a time you gave difficult feedback. How did the person respond?
- Describe a time you changed a process because it was unfair to someone.
- Tell me about a time you had to choose between a deadline and your team's wellbeing.
- What did the last person who left your team say in their exit conversation?
- Tell me about a time you helped someone move to a role outside your team.
A sample STAR answer
Question: tell me about a time you protected your team from burnout while still delivering.
Situation. I managed a six-person platform team at a logistics company. We supported four product teams, and for two quarters our interrupt load had grown to the point where two engineers were spending most of their week on support requests and still missing their own commitments.
Task. I needed to get the team's delivery back on track for a migration we had promised, without the "just work harder" answer, which was already failing and had cost us one resignation.
Action. I measured the interrupts for two weeks: source, type, time taken. Sixty percent came from two teams asking the same three questions about deploy configuration. I set up a single rotating support engineer per week so the other five had protected time, wrote the three answers into a self-serve guide with the two teams' tech leads, and showed my director the data with a request to push back on any new support commitments until the migration shipped. I also added a monthly one-to-one question about workload and tracked the answers over time.
Result. Interrupts fell by roughly half within a month. The migration shipped two weeks late instead of the quarter we had been heading for. Nobody else left in the following year, and two of the engineers were promoted, partly on work they finally had time to do.
Why this answer works
- It changes a system (a rotation, a self-serve guide, a director-level agreement) rather than offering sympathy.
- It keeps both halves of the principle: the team got healthier and the delivery held, with the honest cost of two weeks stated.
- It shows the candidate measuring a people problem with the same rigor as a technical one.
What the interviewer probes next
- How did you know it was burnout and not a skills gap? Have the signals: the resignation, the one-to-one notes, the interrupt data.
- What did the product teams say when you cut support? A credible story includes some friction.
- What was your role versus the tech leads'? Be precise about what you did yourself.
- What would you do earlier next time? For the example: measure interrupts before the first resignation, not after.
- How do you hold the bar on someone who is struggling? The interviewer is checking that empathy does not mean lowering expectations.
Common mistakes
- Telling a story about being nice. Buying lunch for the team is pleasant; it is not the principle.
- Leaving out the performance side. A team that got happier while missing every goal will prompt a Deliver Results follow-up you do not want.
- Speaking for the team instead of a person. "Morale improved" is weaker than a named change for a specific colleague.
- Describing a company program you joined rather than something you started.
- Making yourself the hero of someone else's growth. The colleague did the work; you removed the obstacle.
Related leadership principles
- Hire and Develop the Best is the growth half of this principle: are the people around you getting better.
- Earn Trust is the foundation: people only surface problems to leaders they trust.
- Deliver Results is the deliberate pairing: a better workplace that also hits its goals.
The full list, with questions for every principle, is in the Amazon leadership principles guide.
Rehearse this one with a coach who has managed teams through an Amazon loop: get matched. Shape the story first with the STAR method guide and the story bank guide.